{"id":14904,"date":"2024-11-07T07:52:16","date_gmt":"2024-11-07T12:52:16","guid":{"rendered":"https:\/\/neuroeconomix.com\/?p=14904"},"modified":"2025-03-05T11:32:38","modified_gmt":"2025-03-05T16:32:38","slug":"el-poder-del-storytelling-en-el-marketing-farmaceutico","status":"publish","type":"post","link":"https:\/\/neuroeconomix.com\/en\/el-poder-del-storytelling-en-el-marketing-farmaceutico\/","title":{"rendered":"El poder del storytelling en el marketing farmac\u00e9utico"},"content":{"rendered":"<p>En el mundo actual, conectar a un nivel emocional es clave. El storytelling te ayuda a comunicar informaci\u00f3n cient\u00edfica y no cient\u00edfica compleja de manera efectiva.\u00bb<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/1-819x1024.jpg\" alt=\"\" class=\"wp-image-14905\"\/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-advancedgallery .kb-gallery-type-grid.kb-gallery-id-14904_fe8c20-ab{margin:-5px;}.kb-gallery-type-grid.kb-gallery-id-14904_fe8c20-ab .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-14904_fe8c20-ab .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-14904_fe8c20-ab .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-14904_fe8c20-ab alignnone wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-grid kb-gallery-id-14904_fe8c20-ab kb-gallery-caption-style-bottom-hover kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"false\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\"><a href=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/4.jpg\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/4-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/4.jpg\" data-light-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/4.jpg\" data-id=\"14906\" class=\"wp-image-14906\" srcset=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/4-819x1024.jpg 819w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/4-240x300.jpg 240w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/4-768x960.jpg 768w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/4.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\"><a href=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/3.jpg\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/3-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/3.jpg\" data-light-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/3.jpg\" data-id=\"14907\" class=\"wp-image-14907\" srcset=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/3-819x1024.jpg 819w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/3-240x300.jpg 240w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/3-768x960.jpg 768w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/3.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\"><a href=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/2.jpg\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/2-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/2.jpg\" data-light-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/2.jpg\" data-id=\"14908\" class=\"wp-image-14908\" srcset=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/2-819x1024.jpg 819w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/2-240x300.jpg 240w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/2-768x960.jpg 768w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/2.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><\/ul><\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>En el mundo actual, conectar a un nivel emocional es clave. El storytelling te ayuda a comunicar informaci\u00f3n cient\u00edfica y no cient\u00edfica compleja de manera&#8230;<\/p>","protected":false},"author":2,"featured_media":14905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[731],"tags":[],"ppma_author":[754],"class_list":["post-14904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infografias"],"taxonomy_info":{"category":[{"value":731,"label":"Nuestras Infograf\u00edas"}]},"featured_image_src_large":["https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/02\/1-e1741192350728-1024x632.jpg",1024,632,true],"author_info":{"display_name":"Juanita Benavides Medina","author_link":"https:\/\/neuroeconomix.com\/en\/author\/jbenavides\/"},"comment_info":0,"category_info":[{"term_id":731,"name":"Nuestras Infograf\u00edas","slug":"infografias","term_group":0,"term_taxonomy_id":731,"taxonomy":"category","description":"","parent":0,"count":28,"filter":"raw","cat_ID":731,"category_count":28,"category_description":"","cat_name":"Nuestras Infograf\u00edas","category_nicename":"infografias","category_parent":0}],"tag_info":false,"authors":[{"term_id":754,"user_id":2,"is_guest":0,"slug":"jbenavides","display_name":"Juanita Benavides Medina","avatar_url":"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/01\/neuroeconomix-home-testimonials.svg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/posts\/14904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/comments?post=14904"}],"version-history":[{"count":3,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/posts\/14904\/revisions"}],"predecessor-version":[{"id":14920,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/posts\/14904\/revisions\/14920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/media\/14905"}],"wp:attachment":[{"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/media?parent=14904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/categories?post=14904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/tags?post=14904"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/ppma_author?post=14904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}