{"id":15314,"date":"2025-06-12T07:51:48","date_gmt":"2025-06-12T12:51:48","guid":{"rendered":"https:\/\/neuroeconomix.com\/?p=15314"},"modified":"2025-06-12T07:53:24","modified_gmt":"2025-06-12T12:53:24","slug":"4-errores-al-contar-la-historia-de-valor-de-tu-tecnologia","status":"publish","type":"post","link":"https:\/\/neuroeconomix.com\/en\/4-errores-al-contar-la-historia-de-valor-de-tu-tecnologia\/","title":{"rendered":"4 errores al contar la historia de valor de t\u00fa tecnolog\u00eda"},"content":{"rendered":"<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>El verdadero problema no es la falta de datos, sino c\u00f3mo los est\u00e1s contando.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Si no sabes contar tu historia, puedes estar cerrando puertas sin saberlo.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"15315\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-819x1024.jpg\" alt=\"\" class=\"wp-image-15315\" srcset=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-819x1024.jpg 819w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-240x300.jpg 240w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-768x960.jpg 768w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-10x12.jpg 10w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n<style>.wp-block-kadence-advancedgallery .kb-gallery-type-grid.kb-gallery-id-15314_015f09-23{margin:-5px;}.kb-gallery-type-grid.kb-gallery-id-15314_015f09-23 .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-15314_015f09-23 .kadence-blocks-gallery-item .kb-gal-image-radius, 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class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-1-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-1.jpg\" data-light-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-1.jpg\" data-id=\"15316\" class=\"wp-image-15316\" srcset=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-1-819x1024.jpg 819w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-1-240x300.jpg 240w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-1-768x960.jpg 768w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-1-10x12.jpg 10w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/114-1.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\"><a href=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/115.jpg\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/115-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/115.jpg\" data-light-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/115.jpg\" data-id=\"15317\" class=\"wp-image-15317\" srcset=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/115-819x1024.jpg 819w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/115-240x300.jpg 240w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/115-768x960.jpg 768w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/115-10x12.jpg 10w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/115.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\"><a href=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/116.jpg\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/116-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/116.jpg\" data-light-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/116.jpg\" data-id=\"15318\" class=\"wp-image-15318\" srcset=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/116-819x1024.jpg 819w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/116-240x300.jpg 240w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/116-768x960.jpg 768w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/116-10x12.jpg 10w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/116.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\"><a href=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/117.jpg\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/117-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/117.jpg\" data-light-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/117.jpg\" data-id=\"15319\" class=\"wp-image-15319\" srcset=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/117-819x1024.jpg 819w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/117-240x300.jpg 240w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/117-768x960.jpg 768w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/117-10x12.jpg 10w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/117.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\"><a href=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/118.jpg\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/118-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/118.jpg\" data-light-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/118.jpg\" data-id=\"15320\" class=\"wp-image-15320\" srcset=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/118-819x1024.jpg 819w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/118-240x300.jpg 240w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/118-768x960.jpg 768w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/118-10x12.jpg 10w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/118.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\"><a href=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/119.jpg\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/119-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/119.jpg\" data-light-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/119.jpg\" data-id=\"15321\" class=\"wp-image-15321\" srcset=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/119-819x1024.jpg 819w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/119-240x300.jpg 240w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/119-768x960.jpg 768w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/119-10x12.jpg 10w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/119.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\"><a href=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/120.jpg\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/120-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/120.jpg\" data-light-image=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/120.jpg\" data-id=\"15322\" class=\"wp-image-15322\" srcset=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/120-819x1024.jpg 819w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/120-240x300.jpg 240w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/120-768x960.jpg 768w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/120-10x12.jpg 10w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/06\/120.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><\/ul><\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El verdadero problema no es la falta de datos, sino c\u00f3mo los est\u00e1s contando.<br \/>\nSi no sabes contar tu historia, puedes estar cerrando puertas sin saberlo.<\/p>","protected":false},"author":3,"featured_media":15315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[731],"tags":[759,760,763,437,53,106,762,15,125,59],"ppma_author":[748],"class_list":["post-15314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infografias","tag-accceso","tag-acceso-a-mercado","tag-historia-de-valor","tag-industria-farmaceutica","tag-medicamentos","tag-minsalud","tag-negociacion","tag-salud","tag-salud-publica","tag-sistema-de-salud"],"taxonomy_info":{"category":[{"value":731,"label":"Nuestras 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