{"id":2784,"date":"2018-09-27T14:53:18","date_gmt":"2018-09-27T14:53:18","guid":{"rendered":"http:\/\/neuroeconomix.com\/?p=2784"},"modified":"2025-01-28T17:28:09","modified_gmt":"2025-01-28T22:28:09","slug":"value-based-pricing-in-latin-america-should-we-consider-its-implementation-in-the-region","status":"publish","type":"post","link":"https:\/\/neuroeconomix.com\/en\/value-based-pricing-in-latin-america-should-we-consider-its-implementation-in-the-region\/","title":{"rendered":"Value based pricing in Latin America:  Should we consider its implementation in the region?"},"content":{"rendered":"<p>[vc_row css=\u00bb.vc_custom_1533834763111{background-color: #ffffff !important;}\u00bb][vc_column][vc_custom_heading text=\u00bbValue based pricing in Latin America: Should we consider its implementation in the region?\u00bb font_container=\u00bbtag:h2|text_align:center|color:%23990d0d\u00bb use_theme_fonts=\u00bbyes\u00bb][vc_row_inner content_placement=\u00bbmiddle\u00bb][vc_column_inner width=\u00bb1\/4&#8243;][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_single_image image=\u00bb2743&#8243; img_size=\u00bb110&#215;110&#8243; alignment=\u00bbcenter\u00bb style=\u00bbvc_box_shadow_circle_2&#8243; css_animation=\u00bbbounceIn\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_column_text el_class=\u00bbreferencias\u00bb]<strong>By:\u00a0<\/strong><strong>Aurelio Mej\u00eda Mej\u00eda<br \/>\n<\/strong>Lecturer and researcher in health technology assessment[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Health systems in Latin America are confronted with <span style=\"color: #ffbf00;\"><strong>increasing pressures<\/strong><\/span> associated to ageing population, the implementation of policies to achieve universal coverage, higher expectations of population and the adoption of new healthcare technologies that increase healthcare costs. At the same time, countries in the region <span style=\"color: #ffbf00;\"><strong>have limited scope<\/strong> <\/span>to increase expenditure due to fiscal constraints (Pessino et al., 2018). Therefore, in a context of constrained resources and increasing expenditure pressures, the ability of governments to ensure access to innovative drugs will depend on the design of <span style=\"color: #ffbf00;\"><strong>policies<\/strong> <\/span>aimed at increasing <span style=\"color: #ffbf00;\"><strong>efficiency<\/strong><\/span> in pharmaceutical expenditure (see box for general data on pharmaceutical spending).<\/p>\n<p>&nbsp;<\/p>\n<p>In recent publications of the Inter American Development Bank, it is suggested that the way medicines are paid <span style=\"color: #ffbf00;\"><strong>is one of the main sources of inefficiencies<\/strong><\/span> in the health systems, which is in part associated to \u201chigher than necessary prices for medicines\u201d (Pessino et al., 2018) and that drug policy should go <span style=\"color: #ffbf00;\"><strong>beyond<\/strong><\/span> international reference pricing and consider other alternatives that could improve the balance between<span style=\"color: #ffbf00;\"> <strong>cost and benefits<\/strong><\/span> of new drugs (BID, 2018).<\/p>\n<p>&nbsp;<\/p>\n<p>One of such alternatives is <span style=\"color: #ffbf00;\"><strong>value based pricing<\/strong><\/span> (VBP), a process by which the price (or reimbursement) of a healthcare technology is based on its <span style=\"color: #ffbf00;\"><strong>value<\/strong><\/span>, which usually <span style=\"color: #ffbf00;\"><strong>comprises<\/strong><\/span> the <span style=\"color: #ffbf00;\"><strong>therapeutic benefit<\/strong> <\/span>of the technology (estimated through comparative effectiveness and safety analysis) but that could also include <span style=\"color: #ffbf00;\"><strong>other dimensions<\/strong><\/span> of value relevant for the society, for example the impact of the technology on <span style=\"color: #ffbf00;\"><strong>costs<\/strong><\/span>, possible <strong><span style=\"color: #ffbf00;\">scientific spillover<\/span><\/strong>, the <span style=\"color: #ffbf00;\"><strong>reduction in uncertainty<\/strong> <\/span>and other attributes (Lakdawalla et al., 2018).<\/p>\n<p>&nbsp;<\/p>\n<p>VBP as an alternative to regulating prices has the <span style=\"color: #ffbf00;\"><strong>potential to reduce<\/strong> <strong>costs<\/strong><\/span> to consumers [and] provide <span style=\"color: #ffbf00;\"><strong>reasonable and directed incentives<\/strong><\/span> for research-based pharma\u201d (Jayadev &amp; Stiglitz, 2009) and also send signals to manufacturers that could influence research and development in areas in which innovation <span style=\"color: #ffbf00;\"><strong>could have higher social returns<\/strong> <\/span>(Garrison et al., 2018). However, care should be taken because <strong><span style=\"color: #ffbf00;\">inappropriate<\/span> <span style=\"color: #ffbf00;\">estimation of value<\/span><\/strong> and subsequent pricing and reimbursement decisions (either because value is not adequately defined or methodological assessment does not follow sound methodological principles) <span style=\"color: #ffbf00;\"><strong>could reduce incentives<\/strong><\/span> for research and development (R&amp;D) in areas in which R&amp;D is actually needed, create <span style=\"color: #ffbf00;\"><strong>additional barriers<\/strong><\/span> to patients, affect the prospects of <span style=\"color: #ffbf00;\"><strong>acquiring further<\/strong> <\/span>evidence and eventually lead to <span style=\"color: #ffbf00;\"><strong>worst health outcomes<\/strong><\/span> (Burkholder et al., 2018; Claxton et al., 2008).<\/p>\n<p><a href=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2018\/09\/precio-basado-en-valor2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2741 size-full\" src=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2018\/09\/precio-basado-en-valor2.jpg\" alt=\"\" width=\"593\" height=\"324\" srcset=\"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2018\/09\/precio-basado-en-valor2.jpg 593w, https:\/\/neuroeconomix.com\/wp-content\/uploads\/2018\/09\/precio-basado-en-valor2-300x164.jpg 300w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In fragmented health systems with <span style=\"color: #ffbf00;\"><strong>multiple payers<\/strong><\/span>, as is common in Latin America, the <strong><span style=\"color: #ffbf00;\">lack of centralized mechanisms<\/span><\/strong> to assess value of new drugs, <span style=\"color: #ffbf00;\"><strong>insufficient information systems<\/strong><\/span> to support pricing and reimbursement decisions and <span style=\"color: #ffbf00;\"><strong>weak institutional arrangements<\/strong><\/span> impose <span style=\"color: #ffbf00;\"><strong>challenges<\/strong><\/span> to implement this policy in the region. However, there are recent developments that offer opportunities to consider <span style=\"color: #ffbf00;\"><strong>PBV<\/strong> <\/span>as one mechanism that <span style=\"color: #ffbf00;\"><strong>could promote efficiency<\/strong><\/span> in pharmaceutical expenditure in Latinamerica, for example the institutionalization of health technology assessment in many countries, increased <span style=\"color: #ffbf00;\"><strong>technical capacity<\/strong><\/span> and further joint <strong><span style=\"color: #ffbf00;\">collaboration experiences<\/span> <\/strong>(like regional purchases of drugs and the development of regional HTA guidelines and assessments), all of which constitute the necessary <span style=\"color: #ffbf00;\"><strong>foundations<\/strong><\/span> to implement a PBV policy.<\/p>\n<p>&nbsp;<\/p>\n<p>Pharmaceutical policies have the <span style=\"color: #ffbf00;\"><strong>potential to influence<\/strong><\/span> the efficiency of <span style=\"color: #ffbf00;\"><strong>pharmaceutical spending<\/strong><\/span> and countries have implemented different alternatives in their attempt to control <span style=\"color: #ffbf00;\"><strong>rising healthcare costs<\/strong> <\/span>(OECD, 2015). VBP is one alternative that offers an opportunity to promote efficiency and that warrants a technical discussion in Latin-American countries. However, any proposal must be based on sound <span style=\"color: #ffbf00;\"><strong>technical analysis<\/strong><\/span> of its <span style=\"color: #ffbf00;\"><strong>pros<\/strong> <\/span>and <strong><span style=\"color: #ffbf00;\">cons<\/span> <\/strong>and discussed with\u00a0<span style=\"color: #ffbf00;\"><strong>relevant stakeholders<\/strong><\/span><strong>\u00a0<\/strong>(e.g. industry, insurers, providers, clinicians and patients), particularly to reach general agreements on what constitutes the value of a health technology, that is, which attributes of a technology <span style=\"color: #ffbf00;\"><strong>should be included<\/strong><\/span> in the definition of <span style=\"color: #ffbf00;\"><strong>value<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #9b0707;\"><strong>Worldwide pharmaceutical spending<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">In OCDE countries, expenditure on drugs range from 6,6% of total health spending in Denmark to 22,7% in Mexico and 28,8% in Russia. As percentage of GDP, pharmaceutical spending ranges from 0,53% in Luxemburg to 2,22% in Greece (OCDE, 2018). In 2010, total world spending on pharmaceuticals reached 887 billion U.S. dollars; By 2022, it is estimated that the pharmaceutical market will increase to over 1.4 trillion U.S. dollars (Statista, 2018).<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/data.oecd.org\/pinboard\/4pKr\" width=\"800\" height=\"600\" allowfullscreen=\"allowfullscreen\"><a href=\"https:\/\/data.oecd.org\/pinboard\/4pKr\" target=\"_blank\" rel=\"noopener\">OECD Chart: Pinboard<\/a><\/iframe>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1533834464911{background-color: #f7f7f7 !important;}\u00bb][vc_column][vc_custom_heading text=\u00bbReferences\u00bb font_container=\u00bbtag:h4|text_align:left|color:%23990d0d\u00bb use_theme_fonts=\u00bbyes\u00bb][vc_column_text el_class=\u00bbreferencias\u00bb]Banco Interamericano de Desarrollo (2018). Mejor gasto para mejores vidas. Cap\u00edtulo 8. Available at: <a href=\"https:\/\/flagships.iadb.org\/sites\/default\/files\/dia\/chapters\/DIA%202018%20-%20Mejor%20gasto%20para%20mejores%20vidas%20-%20Cap%208%20-%20Un%20gasto%20eficiente%20para%20vidas%20ma%CC%81s%20sanas.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/flagships.iadb.org\/sites\/default\/files\/dia\/chapters\/DIA%202018%20-%20Mejor%20gasto%20para%20mejores%20vidas%20-%20Cap%208%20-%20Un%20gasto%20eficiente%20para%20vidas%20ma%CC%81s%20sanas.pdf<\/a> Accessed on 18 September 2018.<\/p>\n<p>&nbsp;<\/p>\n<p>Burkholder R, et al. (2018). ISPOR\u2019s Initiative on US Value Assessment Frameworks: An Industry Perspective. Value in Health 21(2):173\u2013175.<\/p>\n<p>&nbsp;<\/p>\n<p>Claxton K, Briggs A, Buxton MJ, et al. (2008). Value based pricing for NHS drugs: an opportunity not to be missed? BMJ: British Medical Journal. 2008;336(7638):251-254.<\/p>\n<p>&nbsp;<\/p>\n<p>Garrison L, et al. (2018). A Health Economics Approach to US Value Assessment Frameworks \u2014 Summary and Recommendations of the ISPOR Special Task Force Report [7]. Value in Health 21:161\u2013165.<\/p>\n<p>&nbsp;<\/p>\n<p>Jayadev A, Stiglitz J (2009). Two Ideas To Increase Innovation And Reduce Pharmaceutical Costs And Prices. Health Affairs 28(1), w165\u2013w168.<\/p>\n<p>&nbsp;<\/p>\n<p>Lakdawalla D, et al. (2018). Defining Elements of Value in Health Care \u2014 A Health Economics Approach: An ISPOR Special Task Force Report [3] Value in Health 21(2):131\u2013139.<\/p>\n<p>&nbsp;<\/p>\n<p>OECD (2018). Pharmaceutical spending (indicator). doi: 10.1787\/998febf6-en Accessed on 17 September 2018.<\/p>\n<p>&nbsp;<\/p>\n<p>OECD (2015). Health at a Glance 2015: OECD Indicators, OECD Publishing, Paris. Available at: <a href=\"http:\/\/dx.doi.org\/10.1787\/health_glance-2015-en\" target=\"_blank\" rel=\"noopener\">http:\/\/dx.doi.org\/10.1787\/health_glance-2015-en<\/a> Accessed on 18 September 2018.<\/p>\n<p>&nbsp;<\/p>\n<p>Pessino C, Pinto D, Cafagna G, Giles L, Tolsa N (2018). Public Expenditure Efficiency in Health Care in Latin America and the Caribbean: Highlights from an IDB Workshop on Public Expenditure Efficiency and Outcomes. Available at: <a href=\"https:\/\/publications.iadb.org\/handle\/11319\/8734\" target=\"_blank\" rel=\"noopener\">https:\/\/publications.iadb.org\/handle\/11319\/8734<\/a> Accessed on 18 September 2018.<\/p>\n<p>&nbsp;<\/p>\n<p>Statista (2018). Global spending on medicines from 2010 to 2022. <a href=\"https:\/\/www.statista.com\/statistics\/280572\/medicine-spending-worldwide\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.statista.com\/statistics\/280572\/medicine-spending-worldwide\/<\/a> Accessed on 17 September 2018.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css=\u00bb.vc_custom_1533834763111{background-color: #ffffff !important;}\u00bb][vc_column][vc_custom_heading text=\u00bbValue based pricing in Latin America: Should we consider its implementation in the region?\u00bb font_container=\u00bbtag:h2|text_align:center|color:%23990d0d\u00bb use_theme_fonts=\u00bbyes\u00bb][vc_row_inner content_placement=\u00bbmiddle\u00bb][vc_column_inner width=\u00bb1\/4&#8243;][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_single_image image=\u00bb2743&#8243; img_size=\u00bb110&#215;110&#8243;&#8230;<\/p>\n","protected":false},"author":19,"featured_media":2746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[4,7],"tags":[],"ppma_author":[740],"class_list":["post-2784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-otros"],"taxonomy_info":{"category":[{"value":4,"label":"Blogs Publicados"},{"value":7,"label":"Otros"}]},"featured_image_src_large":["https:\/\/neuroeconomix.com\/wp-content\/uploads\/2018\/09\/value-based1.png",399,295,false],"author_info":{"display_name":"NeuroEconomix","author_link":"https:\/\/neuroeconomix.com\/en\/author\/wpnotifs\/"},"comment_info":0,"category_info":[{"term_id":4,"name":"Blogs Publicados","slug":"blog","term_group":0,"term_taxonomy_id":4,"taxonomy":"category","description":"","parent":0,"count":251,"filter":"raw","cat_ID":4,"category_count":251,"category_description":"","cat_name":"Blogs Publicados","category_nicename":"blog","category_parent":0},{"term_id":7,"name":"Otros","slug":"otros","term_group":0,"term_taxonomy_id":7,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw","cat_ID":7,"category_count":40,"category_description":"","cat_name":"Otros","category_nicename":"otros","category_parent":0}],"tag_info":false,"authors":[{"term_id":740,"user_id":19,"is_guest":0,"slug":"wpnotifs","display_name":"NeuroEconomix","avatar_url":"https:\/\/neuroeconomix.com\/wp-content\/uploads\/2025\/01\/neuroeconomix-home-testimonials.svg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/posts\/2784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/comments?post=2784"}],"version-history":[{"count":1,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/posts\/2784\/revisions"}],"predecessor-version":[{"id":14405,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/posts\/2784\/revisions\/14405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/media\/2746"}],"wp:attachment":[{"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/media?parent=2784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/categories?post=2784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/tags?post=2784"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/neuroeconomix.com\/en\/wp-json\/wp\/v2\/ppma_author?post=2784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}